We designed the Gordon Ellis logo in 1990. As they mainly sold their products through distributors they required a logo that would also work well as a badge, so that their products could be subtly branded without upsetting their distributors.

We combined the G and E of Gordon Ellis into a symbol that is just as recognisable with or without the Gordon Ellis wording. The id has been used throughout the whole product range, including stationery, packaging, brochures, signage and leaflets (which are translated into multiple languages).

We have been guardians of the Gordon Ellis brand for nearly fourteen years, and the identity has certainly stood the test of time.